Crafting Your Employer Brand as a Multinational Snacking Company

Crafting Your Employer Brand as a Multinational Snacking Company How do you uphold the pillars of your employer brand as a multinational company? For the worlds largest snacking brand, its all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelez International. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to theEmployer Branding Podcast. Listen onApple Podcasts,Spotify,StitcherorSoundcloud. In this episode you’ll learn: • Why they need people to know about the company as well as the brand• What they did about the lack of consistency in employer brand• How long their employer brand has been going for• What an EBP is and why they use it• What their hashtag strategy is and why they have more than one You can connect with Jennifer  here.

Three Words You Should Banish from Your Vocabulary - Personal Branding Blog - Stand Out In Your Career

Three Words You Should Banish from Your Vocabulary - Personal Branding Blog - Stand Out In Your Career There are three words I suggest banning from your vocabulary. Not because they arent words (thats a different post all together), but because when these words are used it usually means the person using them doesnt have a plan or an intention to do whatever it is you are asking. At best they are filler words. At worst they are indicators of the level of commitment. I also suggest asking people you work with to ban these words too. The three words are:  might, should and probably Why should you banish these words from your vocabulary? Because these words are a cop out. Saying might, should and probably  is a mealy-mouthed and milquetoast  way of saying they arent going to do it. Or if they are its a soft commitment. Why should you expect others to banish these words … at least for your interactions? Because its an indicator of the level of commitment and interaction that you want to have with them. If you are going to hold yourself accountable for your actions and vocabulary you can reasonably request others to do the same. Note I did not say EXPECT them to you. You may only be able to do that in a reporting relationship and then only if the person has the discipline to do it. I wont lie to you. Its going to be HARD. Its going to take work for you to break the habit. Its going to be even harder for you to impose this suggestion and this model on others. Surprise! Work is hard. Might, Should and Probably How many times has someone told you they might have something done that you are asking for? Were you impressed? Did you get the answer you expected? Are you any farther ahead with their (non) reply? Of course, for most of us the answer is NO to all three questions. What now? Were you annoyed? Do you have the right to be? Do you need to ask them a clarifying question? Again, for many of us the answer is YES to all three questions. What can you do? Ask better questions (see Ask Questions Like a Contrarian) Expect better answers Train people to respond appropriately Bottom Line People do what they get rewarded for If you reward them by letting them get away with using might, should and probably  to answer your inquiries theyll continue to use them They won. Expect it to happen again and again However, this is not a battle of winners and losers Its a battle for efficiency Efficiency in: Getting things done Having conversations Building people skills And getting the task at hand completed in a  predictable  and repeatable manner. What can you expect when you banish might, should and probably from your vocabulary? You will get more done Your colleagues will get more done And your customers (stakeholders) will appreciate your effort and commitment In the end … its not as important if you cannot get others to commit to banishing these words from their vocabulary. However, I strongly suggest that you make a conscious and concerted effort for yourself to banish them and replace them with words of action. Pick whatever words you like. I have changed the words might, should and probably to committed, scheduled and completed. Or when the situation warrants it Im just honest and say no. I let the person know that I cannot do what they are asking. My commitment to you If you ask me to do something I will respond. I may respond with a no or it may be a yes. If its a yes I will have a plan of action to and a schedule for you. And it will be a schedule  that you can count on. What’s your commitment? Are you willing to banish a few words from your vocabulary? Author: Jeff   is a veteran in the Enterprise Content Management industry. Over the past 20 years he has worked with customers and partners to design, develop and deploy solutions around the world. Jeff is currently the Director of Strategic Alliances at Winshuttle. He has worked for Microsoft, FileNet (IBM), K2, Captaris, Open Text, Kofax and Kodak. He speaks and blogs about ECM and the Intersection between Social, Mobile and Cloud Computing.

7 Ways to Land a Job With Twitter - Classy Career Girl

7 Ways to Land a Job With Twitter Think LinkedIn is the only social media platform for job searchers? Think again. Twitter is becoming one of the best social media sites to land a job. This article will teach you exactly how to integrate Twitter into your job search.  Do NOT be scared of Twitter any longer! It is truly an untapped resource for your job search! Dont miss out on your dream job. Here are 7 ways to land a job with Twitter: Create a Twitter account that showcases your professional profile. Think of your Twitter account as though it’s your online business card. Spruce up your profile by adding an identifiable photo so that recruiters can recognize who you are. Be specific and professional in putting information on the bio below your photo on your profile. You can include a link to your own blog if you have one. Start following people and initiate a conversation Your next step is to simply follow companies, recruiters and industry leaders. Figure out who the relevant people are in your field and become their follower. Once you have identified some key people, Twitter makes it easy for you to find more people to follow. Click on the “who to follow” tab and you will get a list of people and institutions followed by the people you already follow. You can stand out by simply retweeting, favorite and reply meaningful tweets. You can also write notes to them by tagging them using the “@” symbol and their twitter name. This is a great way to build relationships. Once you’ve build-up a personal conversation with a recruiter or a manager, it will be easier for you to send a direct message to ask them about connecting outside of Twitter or in person. Create lists to narrow down your potential companies The best way to sort through Twitter is to create a list of your target companies so it won’t be overwhelming. You have the option of setting your list to public or private and include as many users to it as you like. By simply clicking on the list, it will give you a timeline of tweets from those who are in your list. Create content This is a very important part of being a strong Twitter user. You should be reading and tweeting links that you find intriguing. If you blog, tweet about your articles to your followers. Share something professional and within the field of your interests. Make use of search tools Use Twitter’s built-in search bar for job openings. Type in a location, the word “hiring”, and even the job position you are looking (like “entry level”, “manager”, and “director”), and you will definitely see tweets about open positions in your desired field. You can also use Tweetmyjobs.com, a job search engine specifically for twitter, it allows you to add in filters by location, industry and keywords. [RELATED: Best Websites to Job Search Online] Send private notes to potential mentors It may require a huge amount of confidence but reaching out directly to someone in your field and letting them know that you are looking for new opportunities is a great way to find a job. Do this only if you have interacted with someone through retweets or responses to the tweets they made. Do your research Staying updated on recent business developments is very important especially if the company you’re following recently received a large grant that might lead to a more aggressive round of hiring. If you have an interview coming, research your interviewer and potential managers ahead of time. Who knows, their recent tweets could be a clue about what topics they’re interested in. We hope you enjoyed  this  sneak peek inside Love Your Career Formula Prep School  â€" on sale now for only $25!  Audio trainings, bonuses and worksheets. This is such a steal! Are you using  Twitter to try to land a job? Leave your Twitter link below so we can connect!

Social media rules for Jews on High Holidays

Social media rules for Jews on High Holidays As the High Holidays approach I start feeling anxiety about whether Ill work during the holidays. Will I do two days or one? Will I write emails and send them? Or not hit send until sundown, or just not write emails at all? Its part of being Jewish to have a workaround for everything. For example, this is a picture of my sons participating in a not-real bat mitzvah for their cousin so we can take pictures because you cant take pictures during the real bat mitzvah. Ive read that people who have willpower dont actually have willpower. Rather  they make decisions for themselves that have clear parameters and then they dont reconsider them, so those people dont need any willpower. Im pretty sure that my everything-is-negotiable approach to Jewish holidays requires an insane amount of willpower that Ill never even come close to having. But I in that vein, I propose a few guidelines for those of you who are like me and trying to figure out what to do with social media on High Holidays. 1.  Twitter You can live tweet during services if youre in a synagogue that allows that. Ive personally never seen a synagogue that allows that, but Ive seen a lot of people furtively check their phone. Maybe live-tweeting Rosh Hashanah is like sharing the services with everyone. Of course, it could be argued that live-tweeting Rosh Hashanah is sacrilegious, but you can let people know that its not sacrilegious to you by using #reform to denote your personal preference. 2.  Email If you go to synagogue and show up for everything youre supposed to be doing, then you could just answer emails in the bathroom and take calls when youre away from the synagogue, and no one will really know. I think this would fall in the category of keeping up with the goyim. The truth is theres a long history of Jews bending the rules of Torah in order to keep up with the goyim. If were feeling good about this, we call it assimilation. If were feeling bad, we call it a  shanda. 3. Facebook If youre fasting during Yom Kippur youre already so tortured that perhaps God will forgive you for distracting yourself with social media. After all, think of all the distractions people had during Yom Kippur when they lived in those tight little communities in eastern Europe. Maybe you can consider Facebook your own High Holiday shtetl. If youre not fasting on Yom Kippur you can still participate by having a social media fast. This has not been officially ruled by the rabbis, but I think its reasonable. Think about it: There are a  disproportionate number of Jews who have Aspergers, and people who have Aspergers have a proclivity toward eating disorders, and Jews have disproportionate numbers of obsessive readers, which means, on a whole, it would be more difficult for more Jews to have a social media fast than a food fast. 4.  Foursquare In a big city youve got to find out where the cool people are going to synagogue, especially if you didnt buy tickets. Then youre a free agent the day of. So a good way to find where your Jewish friends are that day is to use Foursquare. Foursquare, of course, is not anything near appropriate for an observant Jew because its a double shanda you cant travel and you cant use electronics to figure out how to travel. So Im not saying Foursquare is going to pass the most rigorous test, but I am saying that you could have your own test: Is good for the Jews? My parents used to tell us this was the test for voting for president, is it good for the Jews. So if its a good enough rule to use when voting for the president, then its probably good enough for Jews searching for their tribe on Yom Kippur. So I say if your Foursquare intentions are good for the Jews, go ahead and use it. 5. Online dating sites There is going to be a preponderance of Jews who are not at work and not at synagogue. Its those in-between people who were raised in a way that would make them ashamed to go to work on the High Holidays, but not so ashamed that they have to splurge for tickets to go to a synagogue. These people are looking for something to do thats low profile enough that they wont have to reveal to their friends and family that they werent quite living up to their own Jewish standards on the High Holidays. This is where online dating comes in. JDate is full of possibilities of finding these people. OkCupid is too, by the way. Did you know that if you want to hook up with someone, OkCupid is the place to go? So I think the ruling on this one will be if your intentions are to find a long-term relationship with a Jewish person, then its good for the Jews. So go ahead and do it on the High Holidays, which means JDate is okay and OkCupid is not. Still, if youre allowing yourself to read on the High Holidays, Im recommending the OkCupid blog. How can you resists post with titles like Ten Charts about Sex?

Adding Storytelling to the Interview Process - Career Pivot

Adding Storytelling to the Interview Process - Career Pivot Storytelling? Storytelling is a very compelling way to inform the interviewer that you know your stuff. The purpose of telling stories is to get you to talk about your most memorable accomplishments, biggest challenges, the ways you deal with conflict, and how you recover from a stumble. If you answer every question in an interview with a story, it shows that you have demonstrated your expertise in a real-world setting. Over time, you will want to build up a library of stories that, at a moments notice, you can pull off the shelf and share. The stories in your library should be constructed to have three sections: Clearly, state the problem Describe how you solved the problem Describe the outcome What stories should you have at your disposal? Step #1 â€" Look at the responsibilities section of the job description Take each responsibility listed in the job description and create a story that talks about a situation where you demonstrated the documented skill. Write out each story then rehearse, rehearse, and rehearse some more. You will want to be able to tell the story in a very conversational manner. You want it to sound natural. What if you have not actually performed the tasks or roles described in the job description? Find a situation where you performed similar responsibilities. Start the story out by saying: I have not been in that exact situation, but let me tell you about the time I did something similar! Listen to the most recent episode Step #2 â€" Standard interview questions Prepare a story for each of the following common interview questions: What is your greatest strength? What is your greatest weakness? How do you handle stress and pressure? Describe a difficult work situation/project and how you overcame it? How do you evaluate success? Why do you want this job? Why should we hire you? What are your goals for the future? Tell me about yourself. These questions came from About.com Career Job Searching section Step 3 â€" Be prepared for Behavioral interview questions Behavioral questions are best answered in story form. Some sample behavioral questions: Give an example of an occasion when you used logic to solve a problem. Describe a stressful situation at work and how you handled it. Give an example of a goal you reached and tell me how you achieved it. Tell me about how you worked effectively under pressure. Give an example of a goal you didn’t meet and how you handled it. How do you handle a challenge? Have you been in a situation where you didn’t have enough work to do? Have you ever made a mistake? How did you handle it? Describe a decision you made that was unpopular and how you handled implementing it. These questions and more can be found at About.com Career Job Searching section Interview preparation You will want to practice telling your stories in front of a mirror. Remember to smile! Pay attention to your facial expressions as you tell each story. Your delivery should sound natural and unrehearsed. Print out each question that you have prepared for, along with a short description of the associated story. Use large fonts with a lot of white space to make it easy to read. Bring this to the interview and be prepared to take notes on how well each story was received. If you are unsure which story to use to answer a particular question, repeat the question back to the interviewer by saying, “I want to make sure I understood you correctly. What I heard you say is…” This gives you a chance to gather your thoughts and scan your list of questions and stories in order to pick the most appropriate. Build a Library of Stories Over time, your library of stories will grow and you will get better at retelling them. Each time you tell a story, pay attention to how it was received. Did the interviewer enjoy the story? Did the interviewer display positive body language? The more you practice sharing your stories, the more natural you will become in telling them. Are you ready to add storytelling to your interview process? This post is part of a weekly series on the Personal Branding Blog. You can read the original post on the Personal Branding Blog. Marc Miller Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights! Check out the Repurpose Your Career Podcast Do You Need Help With ...

6 Lessons That Made Me a Better Mother

6 Lessons That Made Me a Better Mother When I became a mother, I was a kind of bummed that motherhood doesn’t come with an instruction manual. Yet there are a huge number of societal expectations for what being a “good mother” looks like. Frankly, the same holds true for any role where society puts pressure on how you’re “supposed to be”. Being a good spouse, father, daughter, employee, and the list goes on. No one is immune from societal norms. Trying to be a “Good Mother” For the longest time, my attempts to be a “good mother” were accompanied by stress and negative emotions. Especially guilt about not being at home all the time, worry that this would somehow disadvantage my kids, fear of missing out on their firsts (as in first steps, first words, etc.), fear of being judged and found inadequate, and fear of my children being judged based on my inadequacies. This drove me to ridiculous lengths and even exhaustion to do the things I believed a good mother should do. Like the time I rushed from my office to the school concert, sweating profusely as I slid into the back row with seconds to spare, only for my 8-year-old to tell me that night at home, “Mom, I don’t really care if you come to my concerts. They’re not a big deal. I care way more about my sports matches.” Or baking chocolate chip cookies from scratch after I got home from a business trip at 11pm so my daughter wouldn’t be the only one to bring store-bought cookies for the next day’s bake sale. And insisting on sewing Halloween costumes for all three girls instead of buying the perfectly good store-made ones just because I was afraid of judgement from other kids and parents. Crazy, right? There’s No One Right Answer Looking back, I can honestly say that my approach to being a “good mother” was not sparking joy for me and probably not for my children either. And it certainly wasn’t sustainable. It was only years later that I realized that being a “good mother” (or a good anything) is up to your own interpretation. There is NO single, correct standard because being a “good mother” is in the eyes of the beholder. Most importantly, you’re more likely to be a good mother when you’re operating from a basis of caring, connection, trust, love and joy rather than guilt, worry and fear. A good mother operates from a basis of caring, connection, trust, love and joy rather than guilt, worry and fear. A Path to Success Since then, I’ve gained confidence that I am a good mother â€" partly because my daughters have told me that I am. But also because I’ve learned some valuable lessons that helped me change my ways and find a path to success â€" one that doesn’t involve going overboard to conform to some imaginary perfect person. Things to Do Less of First, there are a few things I’ve learned to give up doing. And if you like having peace of mind as much as I do, I encourage you to consider these too. 1. Don’t make assumptions Find out what your children (and others you love) truly care about and need. Focus on those things and disregard the rest. Always check your assumptions before diving in â€" it’ll save you time, energy and emotional wear and tear (and probably money too!). 2. Don’t judge yourself Cut yourself some slack. No one is perfect. And those who are trying too hard (like I was) are making life difficult not only for themselves, but for the people around them too. As extra credit, cut other people some slack too. You’ll have more friends and an easier life. 3. Don’t project your guilt and fears onto others The other side of the coin from judging yourself is fearing that others must be judging you too. If they are judging you, does it really matter? When I stopped thinking that others must be judging me as a mother and stopped letting the things that other mothers did for their children make me feel guilty, life got much easier. Things to Do More of There are things I learned I had to start doing to be a good mother… and a good person. 1. Give yourself permission to do it your way It’s so much easier to be good and feel good when you use your own intuition and situation as your guide. Learn to let go of the definitions dictated by society or other people and choose to be the kind of mother you want to be. Let go of the definitions dictated by society or other people and choose to be the kind of mother you want to be. 2. Use the “no regrets” test I’m a fan of living a “no regrets” life, which means living your life on purpose and making conscious decisions. So, before you decide whether or not to do something, ask yourself, “why am I doing this?” It will not only help you stay on task, but also keep you from going along with the crowd in a direction you may regret later. 3. Put people before tasks I used to get annoyed if family members interrupted me when I was trying to work. And I was always working! I was on high achiever over-drive. And while I said my family mattered the most, my behavior said the opposite. In the end, the work will always be there, but relationships may not. That’s why we must put people before tasks. And speaking of family, go ahead and create your family’s own definition of what “good” looks like. Put people before tasks because work will always be there, but relationships may not. Do your best and enjoy the journey All we can ask of ourselves is to do our best under the circumstances and enjoy the journey as much as we can. In my book, that’s a win. And if you feel compelled to go the extra mile to keep learning and growing toward your own definition of “good”, then here’s a suggestion: Pick one area you’d like to improve on this year. Yes, just one! Remember, you’re cutting yourself some slack. And pick one area to celebrate â€" something you’re doing really well. This will give you a counter-weight to the area of improvement. Be free to choose what “good” looks like in all your roles in life! Now I’d love to hear from you. What’s your definition of being a good mother (or a good parent)? Leave a comment. I’d love to learn from you.

Workplaces Make Sure You Are Well Aware Of Your Past Alcoholic Use - Be Prepared At Interviews

Workplaces Make Sure You Are Well Aware Of Your Past Alcoholic Use - Be Prepared At InterviewsIf you have found yourself in a position to be considered for a job interview then it would be best if you made sure that your resume contains some information concerning your past alcoholic use. This is because it can be considered as a problem when you are going for an interview and you need to take care of the fact that your prospective employer does not know about your past problem.It is important to remember that what will get you into trouble at your job interview will also ruin your future and once this starts to happen then it is highly likely that your past alcoholic use will stay with you. So, what is the reason why it is essential that you disclose any past alcoholic use?First of all, employers are only interested in what your job offer can do for your future if you can prove that your past drug and alcohol use have led to a stable career. So, when you have started using drugs or alcohol and you are having a difficult time dealing with the consequences, you may face problems at your job interview. So, do not wait until you are already in the position of having to face such problem at your job interview.The only way to avoid these problems is to make sure that you disclose the fact that you have done anything that is negative when it comes to your job interview. There are two ways to do this is through your resume and through your references.First of all, make sure that you are abiding by your employment agreement and this includes your drinking. If you make a mistake and start drinking at your job interview, it is best to stay at home the entire day. As a result, employers will not see you as capable of doing your job and this can hamper your chances at the job interview.Second, the best way to accomplish this is to have references that can confirm your previous alcoholic use. For this, you can consult an employment lawyer to help you get access to your refe rences.In general, you can never be too careful about the things that you put on your resume. This is because your resume is meant to get you hired so you should be fully prepared for any situation that you encounter while applying for a job.